About Asda direct
(
www.direct.asda.com
)
Asda, part of the Walmart Group since 1999, opened it’s first supermarket in the early 1960s, trading initially under the name “Queens”. Under the stewardship of Associated Dairies the name
however changed to Asda and the business embarked upon a programme of diversification which resulted in Asda selling almost everything including the very successful George range of clothing.
Asda, which is one of the UK’s leading supermarket chains, has of course continued innovate and develop and now operates over the Internet as well as from over 370 stores nationwide. The introduction of Asda Home Shopping proved to be particularly successful and 2008 saw the launch of Asda Direct a non-food online business which offers a massive range of products under the
following categories: George, Electricals, Furniture, Home, Toys, Baby, DIY & Motor, Sports & Leisure, Jewellery & Watches, Gifts & Party and Living
Aids.
In 2009 as well as winning hundreds of quality awards including “Toy retailer of the year” Asda, in the Grocer 33 awards, was named the lowest priced supermarket for the 12th consecutive year.
Why buy from Asda Direct:
- Massive range of products and everyday low prices.
- Free delivery on orders over £25.00 when collected in store.
- 100 day guarantee on George clothing.
As soon as they become available we list the following on Astute
Shopping: