AstuteShopping.COM is not an online discount store, chain store or a department store but a free to use online comparison shopping search engine working on behalf of astute shoppers to help them find the best price on what they want to buy. If you are clever and perceptive, shrewd and discerning, and regard yourself as a safe, careful, online shopper, AstuteShopping.COM is likely to prove to be the sensible choice when it comes to searching the internet for online shops that provide safe secure shopping, and offer some of the best prices.

What retailers or online shops will you find on Astute Shopping? The answer is simple, those that provide a safe secure shopping environment, competitive prices and a high standard of customer service. Unlike other price comparison web sites you will not find us boasting that we compare prices from every Tom, Dick and Harry retailer that is prepared to pay us a fee to be included in our price comparisons, far from it. Retailers featured on Astute Shopping are there by invitation only and we only invite the best. We are not in a numbers game, we are in the business of providing a quality comparison shopping service that will help our customers save time and money.

To achieve the above we use sophisticated algorithms, a variety of unique search options and we list all discount voucher codes and special offers that are notified to us by our featured retailers. That combination we believe is unique to Astute Shopping and should in particular help the less experienced internet shopper buy with confidence bearing in mind we only feature quality UK online shops, retailers and international stores that have an established reputation and enjoy the confidence of the buying public.

We will not just save online shoppers time and money, we are constantly on the look-out for money saving ideas and advice. We also provide online shopping advice and when appropriate shopping tips to help shoppers find what they are looking for.

When shopping online you should however be aware that all retailers and online shops displayed on Astute Shopping operate completely independently of Astute Shopping and we are not acting as their principal, agent or broker. Your relationship with any retailer or online shop you might contact through Astute Shopping is therefore directly between you and the retailer or online shop and is subject to their own individual terms and conditions. You agree therefore not to hold Astute Shopping responsible for any damage or loss of any kind that might be incurred as the result of information published on Astute Shopping or any purchase resulting from any contact made through our web site. It is important therefore that you conduct conduct your own research before buying from the shops displayed on Astute Shopping.

For your own safety we recommend that all purchases over £100 are made by credit card because under Section 75 of the Consumer Credit Act, your credit card company is jointly and equally liable for the sale, which should protect you in circumstances such as when goods have been miss-sold or when they are not received - since 2000 online sales have been covered by the Consumer Protection Distance Selling Regulations.

Astute Shopping can be accessed from a variety of browsers but if using Internet Explorer 8 (recommended), to improve your shopping experience, we suggest that you amend your preferences by clicking on Tools and then Internet Options. Scroll down to Tabs and click on Settings and then under "When a pop-up is encountered", select "Always open pop-ups in a new tab" and then click on OK.

If you are new to internet shopping or just still thinking about it please click on Silver Surfers for additional information - it will be of interest to people of all ages who have recently taken up computing.