We all have a dream and while very few of us will achieve it, without it, what would we strive for. Astute Shopping is my own personal dream, to develop a web site that will really help people find the best deals on the internet. Astute Shopping is totally independent, unique and not just another a price comparison web site or a voucher code web site but a shopping comparison website. Astute Shopping is in fact the only website that directly links price comparisons to promotional offers such as voucher codes and special offers. I do appreciate that voucher code web sites are currently all the rage but if you were a smart shopper, you would quickly realise that not all online shops offer voucher codes and those that do might not necessarily provide the best deal. Astute Shopping features many online shops and retailers that do not provide voucher codes and I can assure you they would not feature on Astute Shopping unless I was totally satisfied they were offering a great deal.

Astute Shopping is totally unique in that it directly links price comparisons to promotional offers thus helping smart shoppers find the best online deals. We achieve that by not only comparing prices on thousands of products, we also check to see if the shop has any additional or secret discounts that might be available in the form of voucher codes, special offers. We constantly review the websites of all the shops featured in our price comparisons and in addition we also highlight links to any clearance sales etc that we think will be of interest to a smart shopper. If you are clever and perceptive, shrewd and discerning, and regard yourself as a safe, careful, online shopper, Astute Shopping is likely to prove to be the sensible choice when it comes to searching the internet for online shops that provide safe secure shopping, and offer some of the best prices.

While Astute Shopping remains under development as we add extra features and improve the appearance of the site we were pleased when whatsgoodontheweb.co.uk recently carried out an independent review. WhatsGoodOnTheWeb aim to be the number one source for independent website reviews for the UK consumer and provide website reviews, product reviews and links to free stuff on the Internet. The review of the Astute Shopping website can be found here: http://www.whatsgoodontheweb.co.uk/2010/07/astuteshopping-review/

What retailers or online shops will you find on Astute Shopping? The answer is simple, those that provide a safe secure shopping environment, competitive prices and a high standard of customer service. Unlike other price comparison web sites you will not find us boasting that we compare prices from every Tom, Dick and Harry retailer that is prepared to pay us a fee to be included in our price comparisons, far from it. Retailers featured on Astute Shopping are there by invitation only and we only invite the best. We are not in a numbers game, we are in the business of providing a quality price comparison shopping service that will help our customers save time and money. Worth perhaps also mentioning that we also endeavour to ensure that content of an adult nature is not displayed on Astute Shopping nor do we feature retailers who provide services such as gambling.

We use sophisticated algorithms, a variety of unique search options and we list all voucher codes and special offers that are notified to us by our featured retailers. That combination we believe is unique to Astute Shopping and should in particular help the less experienced internet shopper buy with confidence bearing in mind we only feature quality UK online shops, retailers and international stores that have an established reputation and enjoy the confidence of the buying public.

We will not just save online shoppers time and money, we are constantly on the look-out for money saving ideas and advice. We also provide online shopping advice and when appropriate shopping tips to help shoppers find what they are looking for.

When shopping online you should however be aware that all retailers and online shops displayed on Astute Shopping operate completely independently of Astute Shopping and we are not acting as their principal, agent or broker. Your relationship with any retailer or online shop you might contact through Astute Shopping is therefore directly between you and the retailer or online shop and is subject to their own individual terms and conditions. You agree therefore not to hold Astute Shopping responsible for any damage or loss of any kind that might be incurred as the result of information published on Astute Shopping or any purchase resulting from any contact made through our web site. It is important therefore that you conduct conduct your own research before buying from the shops displayed on Astute Shopping.

For your own safety we recommend that all purchases over £100 are made by credit card because under Section 75 of the Consumer Credit Act, your credit card company is jointly and equally liable for the sale, which should protect you in circumstances such as when goods have been miss-sold or when they are not received - since 2000 online sales have been covered by the Consumer Protection Distance Selling Regulations.

Astute Shopping can be accessed from a variety of browsers but if using Internet Explorer 8 (recommended), to improve your shopping experience, we suggest that you amend your preferences by clicking on Tools and then Internet Options. Scroll down to Tabs and click on Settings and then under "When a pop-up is encountered", select "Always open pop-ups in a new tab" and then click on OK.

If you are new to internet shopping or just still thinking about it, please click on Silver Surfers - this additional information will be of interest to people of all ages who have recently taken up computing.